Applied Infonomics: Why and How to Measure the Economic Value of Information Assets

Information is understood broadly to be a critical enterprise asset, yet is neither treated nor formally valued as such. This session will introduce the range of business benefits to information valuation and lay out a path to quantifying and improving the return on information. Attendees will learn Gartner’s models for valuing information as an actual corporate asset, leading to its improved deployment as a fuel for business performance, amplification and transformation. In this session, Mr. Laney will cover:

Why information should be recognized as a formal asset
What are the principles of infonomics and how can they be implemented?
How organizations can quantify the value of their information assets

Doug Laney is a Gartner analyst leading the firm’s research on information innovation and strategy. He is an accomplished practitioner, author and executive advisor on information management, analytics, Big Data, data monetization and information governance best practices, and has provided training and consulting to numerous CDOs. Doug originated the field of infonomics, developing methods to measure information’s economic value and apply asset management practices to information itself. He lectures on infonomics and related topics topics at leading business schools. Doug also is on the IBM Watson go-to-market advisory council, the University of Illinois Department of Accountancy advisory board, and is a contributing writer for Forbes, the Wall Street Journal and the Financial Times. Doug lives outside Chicago where he enjoys competitive tennis and not-so-competitive golf.