What Happens at the Intersection of Analytics, Governance and Data Management?

Data Governance and Analytics are both popular trends in the Information Management World. Many times the two practices are initiated independently, have different goals, are sponsored by different people and have different people participating in the function. But are these two practices really so different? In this session, we will explore the link between Data Governance and Analytics and how they can work symbiotically to increase the value of data and information in an organization. We will discuss:

How does a Data Governance Organization and an Analytics Organization work together?
Should Data Governance report to the Analytics group?
How do the two capabilities feed into each other, thereby providing valuable bi-directional feedback?
Where is tension created based on their different goals?
How do you optimize that tension to ensure data is optimized for the company?

Having worked with the software and systems providers' key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance on the intricacies of implementing data solutions, she founded First San Francisco Partners. Under her leadership, FSFP immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance (DG). Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. Kelle's strong background enables her to provide expert counsel to organizations seeking to execute an EIM, MDM or DG project. Kelle holds degrees from Duke University and the University of Chicago Booth School of Business.

Kimberly Nevala is the Director of Business Strategies for the SAS Best Practices team. She is responsible for industry education, key client strategies and market analysis in the areas of business analytics, data governance, and enterprise information management. Kimberly has 20 years of experience advising clients worldwide on strategic customer and information management programs. Kimberly's work has been featured by Information Week, CIO Asia, Knowledge World, Datanami and the IIA. She is the author of Portrait of a CAO (an Analytic eBook), The Anatomy of an Analytic Enterprise, 10 Mistakes to Avoid When Launching a Data Governance Program and Sustainable Data Governance.

Danette McGilvray is president and principal of Granite Falls Consulting, Inc., a firm that helps organizations increase their success by addressing the information quality and data governance aspects of their business efforts. Focusing on bottom-line results, Danette helps organizations enhance the value of their information assets by naturally incorporating information quality management into the business. She also emphasizes communication and the human aspect of information quality and governance. Danette is the author of Executing Data Quality Projects: Ten Steps to Quality Data and Trusted Information™ (Morgan Kaufmann, 2008). An internationally respected expert, her Ten Steps™ approach to information quality has been embraced as a proven method for both understanding and creating information and data quality in the enterprise. The Chinese-language edition is available and her book is used as a textbook in university graduate programs. She has contributed articles to various industry journals and newsletters and has been profiled in PC Week and HP Measure Magazine. She was an invited delegate to the People's Republic of China to discuss roles and opportunities for women in the computer field.

Christopher Bergh is a Founder and Head Chef at DataKitchen where he is leading DataKitchen’s Agile Data initiative. Chris has more than 25 years of research, engineering, analytics, and executive management experience. Previously, Chris was Regional Vice President in the Revenue Management Intelligence group in Model N. Before Model N, Chris was COO of LeapFrogRx, a descriptive and predictive analytics software and service provider. Chris led the acquisition of LeapFrogRx by Model N in January 2012. Prior to LeapFrogRx Chris was CTO and VP of Product Management of MarketSoft (now part of IBM) an innovative Enterprise Marketing Management software vendor. Prior to that, Chris developed Microsoft Passport, the predecessor to Windows Live ID, a distributed authentication system used by 100s of Millions of users today. He was awarded a US Patents for his work on that project. Before joining Microsoft, he led the technical architecture and implementation of Firefly Passport, an early leader in Internet Personalization and Privacy. Microsoft subsequently acquired Firefly. Chris led the development of the first travelrelated ecommerce web site at NetMarket. Chris began his career at the Massachusetts Institute of Technology's (MIT) Lincoln Laboratory and NASA Ames Research Center. There he created software and algorithms that provided aircraft arrival optimization assistance to Air Traffic Controllers at several major airports in the United States. Chris served as a Peace Corps Volunteer Math Teacher in Botswana, Africa. Chris has an M.S. from Columbia University and a B.S. from the University of Wisconsin Madison. He is an avid cyclist, hiker, reader, and father of two teenagers. https://www.linkedin.com/in/chrisbergh