Success Stories in Building a Global Data Strategy

More and more businesses in today’s information-driven economy understand the need to use data for strategic advantage. Unfortunately, while these organizations understand the critical importance of developing a global data strategy, many don’t know where to begin. This session de-mystifies the building blocks of a global data strategy and highlights a number of real-world success stories from organizations who have developed successful data strategies.

Topics include:

Aligning data strategy with business motivations and drivers
Defining the core building blocks of a successful data strategy
Using the DMBoK as a strategic guide
Success Stories in Global Data Strategies from organizations in Energy, Telcom, Pharmaceuticals, and Financial Services

Donna Burbank is a recognized industry expert and author, with more than 20 years of experience in data management, metadata management, and enterprise architecture. Donna currently is the Managing Director at Global Data Strategy. She has served in key brand strategy and product management roles at CA Technologies and Embarcadero Technologies and as a senior information management consultant for PLATINUM technology in both the U.S. and EMEA. She has worked with dozens of Fortune 500 companies worldwide in the Americas, Europe, Asia, and Africa and speaks regularly at industry conferences. She has co-authored two books: “Data Modeling for the Business” and “Data Modeling Made Simple with CA ERwin Data Modeler r8”. Follow Donna on Twitter @donnaburbank.